The Great American Trucking Show

ToughTested Brings National Product Tour to Dallas for GATS

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Matt Fitzgerald

True North Brand Group, Inc.

781-740-4050

matt@truenorthpr.com

ToughTested Brings National Product Tour to Dallas for GATS

Avenel, NJ (August 14, 2018) - ToughTested, maker of rugged cell phone and power accessories, is presenting the ‘ToughTested Power Sled’, a 2004 Freightliner Coronado designed and built by the team at 4 State Trucks home of the Chrome Shop Mafia. On the national tour this summer, The ToughTested Power Sled is taking the brand to truck shows including the 2018 Great American Trucking Show in Dallas as well as several retail locations, bringing excitement, product demos and good will to the trucking community and customers across the country.

Hitting the road in partnership with the acclaimed trucking duo, George and Wendy Parker of the George and Wendy Show, the pair will man the ToughTested Power Sled, hauling an unusual and custom vintage Rat Kart named Pupzilla, installed directly on the truck’ stretched frame. The tour will cover 15,461 miles, crisscrossing the country this summer making stops in 13 states as they generate awareness for the ToughTested brand. Along the way they’ll be shaking hands, passing out cool stuff, and just saying thanks to everyone in ToughTested nation.

In addition to supporting the trucking community and connecting with drivers at truck shows, the Power Sled Tour is also bringing excitement to retail with a number of stops at retail outlets spanning from Sam’s Club to O'reilly's Auto Parts.

“This adventure allows us to connect directly with ToughTested’s consumer base across the country. We’re literally bringing the brand to their home-town,” said Wendy Parker.  “People are loving the Power Sled, Pupzilla and the durability of ToughTested’s products.”

In addition to learning about new product introductions, consumers have chances to win product along the way. Updates on the tour are posted on ToughTested’s social media channels. The Tour is also being promoted on RedEye radio, which is owned and operated by Westwood One.

One key product being featured on the Power Sled tour is the new BigFoot, a 24,000mAh power bank charger that has the ability to utilize renewable solar energy and the fast charging technology of Qualcomm® QC3 to deliver lightning-fast charging for smartphones and tablets up to ten times and can even power laptops up to 65 Watts, like a macbook. BigFoot also includes three USB ports, a multi-mode LED flashlight, 400mAh high-efficiency solar panel, and an IP67 rating that allows for 90 seconds of water resistance.

Another exciting product line on the Power Sled tour is the durable Type-C cables and chargers, the emerging industry-standard connector for transmitting both data and power.

The ToughTested product line and Power Sled, George and Wendy Parker and other ToughTested Ambassadors Bill Weaver, Tom Kyrk and JacindaLadyTruck’n will be located at booth #521 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

About ToughTested® ToughTested is a division of Mizco International Inc. Established in 1990, Mizco International is a consumer electronics manufacturer with research and development expertise in power and battery technology as well as audio engineering. ToughTested products are currently available for sales at Lowes, Cabelas, Loves, Pilot/Flying J, O’Reilly’s Auto Parts, Staples (and more) and online at http://toughtested.com. For more information, to set up an interview, or to receive a sample, please email Matt@truenorthpr.com.

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Contact

ToughTested

Matt

781-740-4050

matt@truenorthpr.com