The Great American Trucking Show

August 23-25, 2018

Dallas, TX

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The Great American Trucking Show

NEW BEDDING SYSTEM AIMED AT MAXIMIZING TRUCKERS SLEEP ON THE ROAD.

Premium wool bedding company, You Are What You Sleep, launches bedding system to help truckers sleep 25% better when on the road.

FOR IMMEDIATE RELEASE, GATS, AUGUST 24, 2017

A TRUCK BEDDING SYSTEM DESIGNED TO HELP MAKE

SLEEP HOURS MORE EFFECTIVE.

American sleep company specializing in premium wool bedding, You Are What You Sleep, is launching a unique sleep system for truck drivers aimed at giving them a better quality sleep on the road. Their product, the Deeper Sleeper Bedding System, will debut at the Great American Truck Show (GATS) in Dallas, TX., August 24-26. 

“After years of research & development with wool, helping families enjoy a better quality sleep at home, we wanted to bring the same expertise and advantages to truck drivers on the road. After all, there are few as deserving of having the best quality sleep possible than the folks who keep this country running,” says You Are What You Sleep founder, and ex-marketing executive/ex-poor-sleeper, Brett Howlett.

“We’ve created a unique bedding system that helps promote a 25% better sleep: allowing you to fall asleep faster and gain more time in the all important ‘recovery’ stage of deep sleep. It’s wool that makes this possible.”

Scientific research has shown that sleeping while ‘surrounded’ by wool leads to a 25% better sleep (including the benefits mentioned above). “We call it ThermaControl Wool® because it has the unique ability to control temperature and draw moisture away from the body (we lose a pint or so of fluid per night), creating a significantly better environment for sleeping, keeping the sleeper more comfortable, and asleep.”

The ‘Deeper Sleeper Bedding System’ is designed to create a microclimate in the bed that feels ‘just right’ no matter what the season - and is at peak performance when a sleeper cabin is around 65F.

The system comprises a 100% premium wool fleece Topper that attaches like a fitted sheet over the sleeper mattress. (Your bottom sheet lays over this.) Plus a 100% premium wool Comforter with a Tencel® fabric shell; Tencel is the awarded eco-fiber made from eucalyptus trees. It outperforms cotton for performance and sustainability, and is the perfect fiber partner to ThermaControl Wool.

Both products are allergy-friendly, natural, sustainable, flame resistant, can be machine washed and tumble dried, and are covered by a 5-year warranty. As Brett says, “We’ve gone out of our way to find the best fibers for bedding, ensuring our customers get the best quality, performance and value for money.”

Contact Alison Howlett, You Are What You Sleep Events & Publicity Manager: 929.375.5045

Retail/Commercial enquiries to Brett Howlett, Founder/President: brett@youarewhatyousleep.com

>> MEDIA KIT: PLEASE EMAIL BRETT HOWLETT AT: brett@youarewhatyousleep.com

Contact

YOU ARE WHAT YOU SLEEP, LLC

BRETT HOWLETT

3479825890

brett@youarewhatyousleep.com