Generate Positive ROI at GATS
June 23, 2017, 2:58pm
In the trucking industry, trade shows are a great way to build brand awareness and also to drive leads. Having the opportunity to interact with lots of potential and existing customers at once is unique. While many marketing campaigns involve driving your audience to landing pages, websites, and microsites, trade shows allow you to interface with them directly. However, trade shows aren’t always easy to quantify.