Trucking Community Aims To “Lose a Ton” in 2017
Tom Kyrk and ToughTested announce MATS 2 GATS fitness challenge
by Tom Kyrk
June 2, 2017, 10:11am
(LOUISVILLE, Ky.) – Tom Kyrk, a veteran of the trucking industry and author of Road Tested Living, has partnered with ToughTested to launch a fitness challenge following the 2017 Mid-America Trucking Show (MATS). The challenge will conclude August 1, and the results will be announced at the 2017 Great American Trucking Show (GATS), August 24-26.
The healthy trucker initiative, called MATS 2 GATS Fitness Challenge, will be organized on a Facebook page operated by Kyrk. Kyrk and other truck drivers within the community will share educational tips and motivational messages, such as nutritious recipes, exercise plans, and advice for making health-conscious choices while on the road in order to encourage healthy lifestyles. The ultimate goal is for the trucking community to collectively “lose a ton” by shedding 2,000 pounds in body weight.
“The MATS 2 GATS fitness challenge was originally formed by James 'Tex' Crowley of Tex-O-Matic Pictures,” Kyrk said. “When this contest was founded, Tex was an active driver and trucking videographer. The first year was a small but active group and was viewed as a success. Tex has since moved to being a full-time trucking videographer and realized he did not have the time or the resources to focus on this contest. He asked me if he would take over and help the contest to grow and mature.”
ToughTested, a leader in rugged accessories for portable mobile devices, will sponsor MATS 2 GATS and reward those involved in a variety of ways, including prizes if participants collectively lose a ton. In addition, ToughTested will host a free exclusive party for all participants attending GATS 2017.
“The trucking community is very important to us. They give some of the most valuable feedback on our products,” said Tom Buske, VP of Sales and Brand Strategy at ToughTested. “We’re excited to be a part of such a positive, healthy experience for this community.”
For more information, visit https://www.facebook.com/mats2gats/.
About Road Tested Living
Born from a lack of resources for truck drivers who wanted to cook healthy on the road, Road Tested Living has become a resource for information on a wide range of topics for drivers. Driven by founder Tom Kyrk, Road Tested Living provides tips and tools for truckers and others looking to enhance their quality of life using proven techniques. Visit http://roadtestedliving.com to learn more.
From heavy duty braided USB cables and unique power solutions to rugged cases, the ToughTested brand is designed for wear and tear, providing protection and security for the devices you use all the time, on the road or on the job. Primarily marketed to professional drivers, contractors, tradesmen and other professionals the brand is now extending its reach to general consumers who need a little extra protection from life. For more information on ToughTested and its product offerings call 1.800.266.4026 or visit www.toughtested.com. Follow us on Facebook, Twitter and Instagram for product updates, promotions, giveaways and retailer updates.
Road Tested Living